On
January 3, 2005 Angels Baseball, L.P.
announced that it would change the name
of the club from the Anaheim Angels to
the Los Angeles Angels of Anaheim.
At the same time they announced the name
change, the Angels aggresively marketed
themselves to Los Angeles, buying space
on nearly 500 billboards in the area that
read simply "City of ANGELS"
in the team's wordmark. The Dodgers countered
with their own billboard campaign, featuring
the slogan “LA Baseball”,
and putting Los Angeles Dodgers of Los
Angeles on special giveaway merchandise
for Opening Day 2005.
The new name infuriated Anaheim city
leaders, who rejected the team's explanation
and sued the Angels, accusing the team
of breach of contract. The Los Angeles
Dodgers also opposed the team name when
it was proposed, presumably because they
felt it threatened their hold on the marketplace.
A jury trial, which concluded February
9, 2006, resulted in a verdict siding
with the Angels and allowing the team
to keep the new name. Buy
Los Angeles Angels Tickets.
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