The
Raiders is the only team that appeared
in at least one Super Bowl in each decade
during the 60s, 70s, and 80s. The Raiders
joined the American Football League (AFL)
as a charter member in 1960. The team
spent its first three seasons changing
stadiums and recording losing records.
Al Davis, a former assistant coach for
the San Diego Chargers, was hired as head
coach and general manager in 1963. He
reorganized the Raiders, and the team
improved to a 10-4 win-loss record. Four
years later, the club captured the 1967
AFL title under head coach John Rauch.
Quarterback Daryle Lamonica won the first
of his two passing titles as Oakland advanced
to the Super Bowl to face the National
Football League (NFL), champion Green
Bay Packers. Green Bay won 33-14, but
the Raiders had established themselves
as an AFL power.
The Raiders reached the AFL Championship
Game under Rauch in 1968 and again in
1969, this time under former Raiders assistant
coach John Madden, who had taken over
the head coaching duties. Madden was named
AFL coach of the year in 1969. At the
at age of 32, he became the AFL’s
youngest coach. Oakland joined the NFL
in 1970 when the NFL and AFL completed
their merger. The team promptly won the
1970 Western Division crown and advanced
to the AFC Championship Game, where they
lost to the Baltimore Colts (now Indianapolis
Colts). Under Madden the Raiders gained
a reputation as one of the most intimidating
teams in professional sports. Their character
was exemplified by center Jim Otto and
offensive linemen Art Shell and Gene Upshaw,
who fiercely protected quarterbacks George
Blanda and Kenny Stabler. The Raiders
lost three consecutive AFC Championship
Games from 1973 to 1975 before winning
the game in 1976. In the subsequent Super
Bowl, veteran wide receiver Fred Biletnikoff
played an outstanding game as the club
defeated the Minnesota Vikings, 32-14.
Madden left the Raiders after the 1978
season and was replaced by Tom Flores,
who had been the team’s first quarterback.
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